Global Marketing and Advertising
By:"Marieke de Mooij"
Published by SAGE Publications
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
This Book was ranked 26 by Google Books category internet marketing indonesia.
Terima Kasih sudah membaca buku ini. Tonton juga beberapa film pendek karya anak-anak muda indonesia yang kreatif di Galery Film